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BlueCross BlueShield’s Blue365

BlueCross BlueShield’s Blue365 Program is available to State Group Health Insurance Plan members whose insurance carrier is BlueCross BlueShield.

Blue365 offers discounts on products and services, including fitness club memberships (FitnessBlue). Previously featured discounts include hearing aids, weight loss coaching programs, workout apparel, pedometers and more.

  • Gym memberships: Each State Group Insurance health plan member over the age of 18 is eligible for the FitnessBlue discount. Each member pays a $29 enrollment fee and $29 monthly membership fee.
  • To sign up for Blue365, log into BlueAccess, click on Health & Wellness and register for your Blue365 deal preferences. Questions? Email Blue365 at or call 855.511.BLUE (2583).

*Members must pay the whole cost of all services they get through the Blue365 program. The terms and conditions of the member’s health plan do not apply to these services.